The lights, the look, the music that sounds like a tornado siren and most of all ‘the winner’. America loves a winner and America loves to win.Usually, even when we do lose we chalk it up to a “learning experience” or “reasons outside of our control”, at least I do anyway.
In searching for the looks and creative that put :30 & :15 commercials on a higher level than the competitions, you look to programming like American Idol and FOX News, maybe even NASCAR Racing. This is the way that America is getting conditioned to watch TV. The guy standing on the car lot holding a rectangular sign with a phone number are coming to a close. America is wanting to see things and watching them in a different way.