Here are a couple of ideas that will not cost you anything… (well, not much)
- Rearrange Lot on Friday Afternoon
- Use 3 Times as many balloons as you normally put out
- Phones – have receptionist start answering phones on Friday asking are you calling about our One Day – Saturday Sale?”
- Email Blast – get it out Friday morning and give a valid reason for the sale
- Windshield Pricing – you know the drill; this helps sales people as much as customers
- Service Drive – offer bonus for highest tickets written
- Food – it is amazing what the smell of hot dogs and hamburgers does to a person
You are probably not advertising heavy all 4 or 5 Saturday’s a month. Pick one and implement some of these ideas and see what you can accomplish.
Call John Paul Strong today: 205.908.9200
Email John Paul Strong today: jpstrong@strongautomotive.com
