We have been monitoring our client’s campaigns since Google removed ads on the right rail of search results, and we are already seeing a 7% average increase in cost per click. While most accounts are showing an increase, there are a few that have decreased marginally or remain unchanged.

We have always optimized our campaigns for position 3 or better, so we aren’t seeing any change there, but I expect the fight for the top three positions to get more competitive and costly in the near future.

For more information, check out our original post on this change.