If you are a good enough marketer, then you will be able to come up with different ways to attract your current customer base back to the dealership. If you want to listen the people in your 20 Group that tell you “you only need to mail your owner body once a month” – then listen to them and invite them to your office every month when you review your financial statement to re-explain why you don’t follow one of the most basic and fundamental rules in business.