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Trends, Unique Circumstances and Seasonal Opportunities: Part 1 of 3

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Trends, Unique Circumstances and Seasonal Opportunities: Part 1 of 3

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June2013As we head into the first week of what I believe is going to be a “Fantastic 5 Saturday June,” I want to touch on the importance of staying in touch with your market by addressing three points:  Trends, Seasonal Opportunities and Unique Circumstances. All are capable of elevating your dealership with added sales and service including presence in the community.

Trends refer to used vehicles and available research. The other day I saw an article on the “Top 25 Used Vehicles Researched in the Month of May.”  Now, look at your own website and at your used car specials. It makes sense that if you have any of the below vehicles in your current inventory to put them on your “Specials Page.” If people are looking nationwide for these, you might hit one. If these are the hot used searches for your market, then you can count on clicks that convert to traffic.

The complete list1 of the most-researched used vehicles for May is as follows, with number of visits in parenthesis:

1. Honda Civic (51,791)
2. Honda Accord (47,669)
3. Toyota Camry (46,290)
4. BMW 3 Series (33,138)
5. Toyota Corolla (33,066)
6. Nissan Altima (27,442)
7. Honda CR-V (24,078)
8. Jeep Wrangler (19,833)
9. Ford Fusion (19,723)
10.Toyota Prius (19,384)
11. Ford F-150 SuperCrew Cab (19,065)
12. Ford Escape (18,616)
13. Volkswagen Jetta (18,409)
14. Toyota RAV4 (18,262)
15. Mazda3 (18,231)
16. Ford Focus (17,493)
17. Honda Odyssey (17,457)
18. Ford Mustang (17,046)
19. Hyundai Sonata (14,731)
20. Chevrolet Impala (14,486)
21. Chevrolet Malibu (14,164)
22. Lexus RX (13,825)
23. Infiniti G (13,611)
24. Chevrolet Tahoe (13,227)
25. Honda Pilot (12,855)

It’s all about what’s hot and what you have got so make it easy to find.

1List from KKB.com


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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.

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