Looking into the crystal ball (but only after reviewing consumer habits from last year), my prediction is even more on-line shopping for the holidays – probably at levels never seen before!

With this in mind, now is a good time to look at your dealership website – not as a dealer or manager – but as a consumer who is on the hunt and will be clicking away at a feverish pace.

Upgrade the banner ads to reflect the excitement of a new model year ad vehicle; plan a parts department promotion for factory apparel; and put some pressure on the Photoshop guys to get a picture of your dealership that makes it look like Disneyland!

-JPS