I see so many commercials for individual dealers where the vehicle is bigger than the price or payment in presentation, both in their TV ads and on the website.

By the time a shopper is in the Tier 3 mode, they know what the vehicle looks like, in fact they’re in love with it – the only question now is ‘what’s this going to cost me?‘

The clear, conspicuous presentation of the offer is a must.  Boldly present your best buy and they will come.

-John Paul Strong