Labor Day weekend along with July 4th and Memorial Day are the biggest weekends in the summer selling season for almost all dealers. The keys to success on these holiday events are:
- increase spiffs for sales staff
- bigger bonuses on old-age units
- extended hours
- stay open on Sunday (if you are not typically open)
- create an enormous amount of excitement in your weekend sales meetings
In addition to having a large promotional plan in place, these extra-effort items will elevate your sales during these times.
Posted
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
