CarStory.com recently featured a study titled “How to Convert Used Car Shoppers to Buyers”. It was an interesting reading to say the least, and I give a tip of the hat to their market-based analytic study based on multiple markets. One section I found extremely interesting was investigating what difference it made for Internet used car shoppers in how prices end – that is 0 versus 9, or as their research conveyed, the power of 00 versus 99 and 000 versus 999. 9 alone had no significance for preference, but “prices that end in ‘99’ vs. ‘00’ showed a 16% lift in SRP-to-VDP conversion. Prices that end in ‘999’ performed 9% better than those ending in ‘000’.” To me this is an example of how Internet advertising is evolving in terms of refinement to reach more customers.