Landing pages are just as crucial for mobile. There is more impulse buying on mobile.
Mobile Optimization Tips
- Create mobile-preferred ads
- Set mobile bid adjustments and bid higher for location targeting
- “Call us” performs better on mobile, while “contact us” does better on desktop
- “Shop now” on desktop vs. “Find store” on mobile
- Display URL with m. or /mobile lets people know you have a mobile site
- Use call extensions and count them as conversions
- Get specific with site links for mobile
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