Jun 13, 2013
Dealerships must be well staffed in a thriving market in order to handle the traffic generated from advertising. But the... Read More »
Tag: Sales
Persuasive Techniques You Can Start Using Today
Jun 13, 2018
To be a thriving automotive dealership, you must know how to be persuasive. After all, your sales team is the... Read More »
Don’t Underestimate the Power of Advertising
May 24, 2013
Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they... Read More »
The True Definition of Advertising in Today’s Auto Business
May 24, 2013
I came across the following quote today and thought it had a lot of relevance to the struggles today’s automotive... Read More »
Winners Never Quit and Quitters Never Win
May 8, 2013
“Winners never quit and quitters never win.” –Vince Lombardi, Pro Football Hall of Fame This is such a timeless quote... Read More »
Top Five Topics of the Week #5
Feb 15, 2013
#5 QUESTION “What is the best method to attract sales people?” I hear this one from dealers all the time. “If... Read More »
Top Five Topics of the Week #2
Feb 15, 2013
#2 QUESTION “How are other dealers best handling Internet leads?” Every dealership is different. Some use a BDC, some... Read More »
The Five Most Discussed Topics This Week
Feb 14, 2013
It was pretty interesting that in a string of meetings this week there were five topics that were continually repeated... Read More »
Missed Calls = Missed Business
Jan 21, 2013
WHAT! A dealership had a standard practice of scrolling through the missed call logs and having sales people call all customers who were not helped? Missed calls really do equal missed business.
December 2012 Newsletter
Dec 5, 2012
At a time when many dealers traditionally “write down” the value of their used car inventory, my position is to... Read More »Get Live Industry Insights
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