Tag: PPC

Why You Can't Google Yourself and See Your Ad

Jul 30, 2019

When your company launches a new search ad, it’s only natural to be excited. This is especially true if... Read More »

Jun 6, 2019

Many dealers are now spending more money on Google Paid Search than they do on any other item in their... Read More »

Mar 7, 2019

When you see a great paid search ad, it’s easy to imagine your sales are instantly going to pick up.... Read More »

Dec 13, 2018

Dealerships may be using either SEO or PPC, or they may be using them together, but I still find it... Read More »

Sep 13, 2018

Just like the cost of living and average income per capita, the price of pay-per-click (PPC) ads varies from state... Read More »

Nov 7, 2013

“You cannot manage what you cannot measure.” I heard a dealer say this today when he was complaining about his... Read More »

Feb 20, 2013

As budgets within the automotive marketing industry continue to increase into the digital realm, I want to caution everyone to... Read More »