Tag: Paid Search Series

Opportunity is Clicking

Sep 26, 2016

With the release of the J.D. Power 2016 New Autoshopper Study, the numbers for online usage and shopping habits give... Read More »

Ten ROI Tips for Paid Search - #10

Jun 11, 2014

Yahoo and Bing searches spend more. Tips from Bing: Siri search is powered by Bing If not running on... Read More »

Ten ROI Tips for Paid Search - #9

Jun 10, 2014

6 Tips to Better Storytelling – A Key to Better Content Identify the right data Choose the right visualization Calibrate... Read More »

Ten ROI Tips for Paid Search - #8

Jun 9, 2014

Google will pick the highest CTR ad often quicker than they have enough data to choose accurately. Ad Rotation Tips... Read More »

Ten ROI Tips for Paid Search - #7

Jun 8, 2014

Tips on writing compelling ad copy: Ads featuring the keyword in headline AND first description line Price – use... Read More »

Ten ROI Tips for Paid Search - #6

Jun 7, 2014

Focus on intent and emotion to connect with customers. Fresh creative matters because of… seasonality product launches promotions To see... Read More »

Ten ROI Tips for Paid Search - #5

Jun 6, 2014

Landing pages are just as crucial for mobile. There is more impulse buying on mobile. Mobile Optimization Tips Create mobile-preferred ads... Read More »

Ten ROI Tips for Paid Search - #4

Jun 5, 2014

By the end of 2015, half of all PPC clicks will be mobile. 5 Biggest Mistakes on Mobile Sites:... Read More »

Ten ROI Tips for Paid Search - #3

Jun 4, 2014

Every keyword is unique and deserves its own unique bid. To see every post in the series, click the... Read More »

Ten ROI Tips for Paid Search - #2

Jun 3, 2014

10 Key Elements of a Landing Page Logo Headline Offer Descriptive copy Product/Service Presentation Calls to Action Confidence Building: Testimonials,... Read More »