Tag: Marketing and Advertising

Direct Mail Marketing is Alive and Well

Dec 28, 2017

We live in the age of technology where it’s easy to fall into the new trend or tech that comes... Read More »

Jan 23, 2017

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers... Read More »

Dec 6, 2016

After taking a vacation and clearing my mind, I walked in my office yesterday and looked at a handful of... Read More »

Nov 22, 2016

Our industry is often overrun by buzzwords. One of my favorites a few years ago was branding, a classic because... Read More »

Nov 11, 2016

This is not about the recent election, of which the impact will be seen over time. These extremes are right... Read More »

Nov 9, 2016

The discussion has been going on now for years in the digital advertising space. Which third party sources are effective,... Read More »

Nov 8, 2016

Imagine yourself as an automotive shopper of today: you’ve done hours of online diligence to narrow down the choice of... Read More »

Oct 21, 2016

The time is now for making sure your plans are in place for what could be one of the biggest... Read More »

Oct 19, 2016

Enjoy the beautiful autumn weather while you can, because the Farmer’s Almanac 2017 sums up its forecast with this heading:... Read More »

Sep 30, 2016

In typical Google fashion, they love to surprise everyone in digital marketing with updates and algorithm changes that send shockwaves... Read More »