2013 SAAR Projection

Tag: car dealer

2013 SAAR Projection

According to R.L. POLK they are expecting U.S. vehicle registrations to increase 6.6% in 2013.  The number one influencer to this... Read More »

January 2013 Newsletter

So much for the Mayan calendar! Now it is time to look at 2013. One question that merits immediate attention is “What is your plan for conquest marketing?” I touched on this in a December blog, but as a new year begins, conquest is a challenging priority.

November Newsletter: The 120% Factor

Look at every aspect of your operation through the eyes of the shopper. Scrutinize the used car operation from lot presentation to available price range. Be aware of the opportunities for new business. Any gap between attention-to-detail and attention-deficit needs – you got it – prompt attention.