Jan 2, 2013
According to R.L. POLK they are expecting U.S. vehicle registrations to increase 6.6% in 2013. The number one influencer to this... Read More »
Jan 2, 2013
So much for the Mayan calendar! Now it is time to look at 2013. One question that merits immediate attention is “What is your plan for conquest marketing?” I touched on this in a December blog, but as a new year begins, conquest is a challenging priority.
Dec 5, 2012
At a time when many dealers traditionally “write down” the value of their used car inventory, my position is to... Read More »
Dec 4, 2012
A lot of different views came out yesterday, December 3rd, about how dealers fared over the first weekend of the... Read More »
Nov 2, 2012
[wpvideo cvNOrwFz] The last and most important part to growing your market share of walk-in traffic is your message. I think... Read More »
Nov 1, 2012
[wpvideo DsiuKdDB] Part three of growing a larger market share for walk-in traffic – who’s accountable for it? We call... Read More »
Nov 1, 2012
Look at every aspect of your operation through the eyes of the shopper. Scrutinize the used car operation from lot presentation to available price range. Be aware of the opportunities for new business. Any gap between attention-to-detail and attention-deficit needs – you got it – prompt attention.
Oct 31, 2012
[wpvideo k3Qh5mxm] Part two for a larger market share for walk-in traffic is how you handle these people over the... Read More »
Oct 30, 2012
[wpvideo Omtwe1lE] Part one of the larger market share for walk-in traffic starts with your owners. We’re not going to... Read More »
Oct 29, 2012
[wpvideo I7w2BKwl] Everybody’s heard the song “Money Money Money.” And no, I’m not going to sing it to you. But... Read More »
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