Tag: Business

The Crossroad of Confidence and Clarity

Nov 22, 2016

Our industry is often overrun by buzzwords. One of my favorites a few years ago was branding, a classic because... Read More »

October is Early This Year

Sep 19, 2016

When looking at retail auto sales figures for 2016, one number jumps off the page – truck sales. A review... Read More »

Want IT More Every Day!

Jul 1, 2013

The countdown to football season is in full swing with it only being a couple months away. That being said,... Read More »

"The best way to predict the future is to create it.” -Peter Drucker

May 7, 2013

This is a very real statement for today’s dealers when dealing with how to manage and grow online business and... Read More »

Digital Frequency

May 2, 2013

This is a follow up to my post titled Digital Frequency & Saturation Are Making Waves. Just as we talked about... Read More »

Digital Saturation

May 1, 2013

This is a follow up to my post titled Digital Frequency & Saturation Are Making Waves. Conditioning yourself to think of... Read More »

Email Marketing Still Delivers Strong ROI

Apr 5, 2013

Econsultancy.com and Adestra teamed up on a study exploring the effectiveness of all the digital marketing options out there: Pay Per... Read More »

If the Camera Adds 10 Pounds

Mar 22, 2013

“If the Camera adds 10 lbs, then the radio will suck your energy” STRONG works with dealers all across the... Read More »

February's Final Blog Post

Feb 28, 2013

I’ve learned a lot this month from visiting many dealerships to attending NADA in Orlando. So, I thought it would... Read More »

So much for the Mayan calendar! Now it is time to look at 2013. One question that merits immediate attention is “What is your plan for conquest marketing?” I touched on this in a December blog, but as a new year begins, conquest is a challenging priority.