The biggest sporting event in the world?

How about the biggest commercial-watching event of the year, that we know is true and how the list of advertisers has changed, especially when you look at this year’s big players at a clip of $3M per 30 seconds:  Lexus is in for first time ever, Hyundai will run 5 ads, Kia is in along with Audi, Toyota, VW, several GM ads and Chrysler – remember Eminem ad from last year, it was a game-changer?  Early reviews of some automotive ads say they are way out there – can’t wait to see.