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SVMS Halting the Brand Exodus

John Paul discusses how dealers can retain their customer base at a time when brand-switching is the norm.

SVMS Automotive in a Split Government

John Paul discusses the pros and cons of a divided government from the perspective of the automotive industry.

SVMS Safeguards Rule, aka the GLB Act

Learn about the new FTC requirements for dealers going into effect this December.

SVMS U-Shaped Funnel

Check out the first video in the new STRONG Virtual Marketing Series. Come back monthly for a new episode on the latest in automotive advertising.


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