SVMS Halting the Brand Exodus
John Paul discusses how dealers can retain their customer base at a time when brand-switching is the norm.
SVMS Automotive in a Split Government
John Paul discusses the pros and cons of a divided government from the perspective of the automotive industry.
SVMS Safeguards Rule, aka the GLB Act
Learn about the new FTC requirements for dealers going into effect this December.
SVMS U-Shaped Funnel
Check out the first video in the new STRONG Virtual Marketing Series. Come back monthly for a new episode on the latest in automotive advertising.
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