Our very own Digital Director, Gayle Rogers will be speaking at the 16th Digital Dealer Conference & Exposition in Atlantic City this week. In his session with Miles Olson you can learn why highly targeted search strategies are important and how to effectively improve results. No dealer wants to be average, but all too often we see dealers utilizing average, broad-based strategies that will, at best, generate average results. Even more interesting is that developing and executing targeted strategies is not overly complicated. We are going to review the importance of relevancy, continuity and a formula for successful search marketing in the automotive industry. Additionally, we will walk through specific tactics that we have executed and the subsequent results. Join Gayle on Thursday, May 8th at 12:00 PM. Looking forward to seeing you there.
Read more about the conference here: 16th Digital Dealer Conference & Exposition