Strong’s creative team put together a program for our dealers to use during the “Cash for Clunkers” program called “The National Automotive Redemption Center”, a.k.a. “NARC”. NARC licensed dealers were able to offer their customers the government’s original $4500, PLUS an additional $3000 for their clunker trade. It was followed up with a “Up to $4500 Clunker Cash on Used Cars”, “Clunker Rejects” and “Additional Trade Allowances” spots.