“Remind yourself that if you will invest in growing your market share now,
your profits will grow in a growing market.”
There is a need to stay focused on Customer Service.
Stay Focused on Positive Benefits of Vehicle Ownership.
Stay Focused on doing Smart Business.
- Don’t make mistakes to make new car deals
- Don’t over appraise for a used car to make a new car deal
- Know what products you should stock and should advertise
Stay Focused on Used Car Business.
- Sales Training / Product Differentiation
- Internet Business
Stay Focused on Experience.
- You have seen down turns before
- Rely on your people
- Remain Positive
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.