We are not talking about a cocktail party or a NADA function. Dealerships are using Social Network sites like MySpace, Facebook and Ning to load anything from a newsletter, personal stories, employee interaction and customer comment to help win the war on “search” (on the internet) and make themselves more accessible to the growing number of internet users. There is no right or wrong way to approach one of these networks, but just like with finding the right marketing company, you need to have someone who can work on and build this page for you in order for it to truly be effective.