Customers appreciate when you respect their time. Promote exactly what they’re looking for with display and remarketing.
Keeping the client’s brand at the top of the customer’s mind is the key to any successful advertising campaign. But today’s customers have short attention spans and need constant reinforcement in order for a message to stick.
At STRONG, we want the customer to think of our client first when the word “dealership” comes to mind. How do we do that at a cost-effective price? Display advertising.
Display ads allow our client’s message to be reinforced as a customer works their way through the buying funnel.
Our unique targeting and retargeting methods allow us to put an ad in front of a potential customer as that customer navigates the web. Display ads can be run at a large volume at an affordable cost-per-thousand-impression pricing option.
How often have you looked at a new shirt on a website, continued to another website, and seen that same shirt hanging out in an ad there? That clothing company is using a method called Retargeting to remind you to go ahead and buy that shirt.
Our Display ads use the same technique to remind your customers to go ahead and buy that new vehicle. Once the customer visits your website, we can follow them throughout their web experience.
Here’s how we imagine Display ads fitting into a customer’s buying experience:
“One of STRONG’s strong suits… is their ability to understand traffic.”
– Chuck Colson
Partner, Hendrick Automotive Group