Our seasoned buyers, with superior negotiating skills, have been entrusted with $2 billion in media budgets during the last three decades. Our media buyers consistently deliver more media buys for manufacturers, publicly held groups, and dealers on media audits.
We are committed to getting the most for our clients’ dollars. Since January 2015, our value of negotiated added value and make goods for station errors equals $31,082,105.33.
Our goal is to get as much exposure for clients by maximizing their media budgets. We guarantee a minimum percentage in Added Value, i.e., no-cost advertising, on top of all media buys. Plus, if we find the station made an error running your ad, we require up to three times the cost in Added Value as a make-good.
Increase your traffic, not your media budget.
“This buying power in the media that they are able to place for us… it is almost to the point of us getting complaints that we’re on all the time.”
– Pat McGrath
Owner, McGrath Auto Group
“One of STRONG’s strong suits… is their ability to understand traffic.”
– Chuck Colson
Partner, Hendrick Automotive Group
“We became a customer of Strong Automotive Merchandising in March of 2015. Since that time, we have achieved double-digit growth every year in our new car volume while reducing our overall marketing expenditures.”
– Matt O’Daniel
President, O’Daniel Honda