Directly Contact Customers with One of the Lowest Cost-Per-Car Marketing Methods

We offer data mining, email campaigns, and mailbox marketing paired with custom creative that matches your overall advertising strategy for the month.

Direct Mail Solutions for Dealerships

One of the most effective ways to reach people is still through their physical mailbox using direct mail. We deliver more than 6 million pieces of mail annually, generating an immediate traffic response. Plus, our standard mail pieces can be in homes within one week of receiving a client request.

In-House Data Mining

Strong Automotive Merchandising wholly owns Prospect Vision, one of the original equity mining software companies in the automotive industry. Our dealers have the benefit of using this tool and software at no additional cost.

Email marketing campaigns drive traffic through mass-market saturation at a low cost to dealers.

How Do eCampaigns Work?

  • Four email broadcasts are sent over two months, targeting thousands of active web shoppers
  • Every prospect’s email is hit twice over the course of the campaign
  • Emails link directly to your website, generating an incredible amount of traffic
  • Delivery is guaranteed – emails are permission-based, double opt-in records

Measurable Results

  • Sales and traffic goals are based on the selected campaign level
  • Goals are met or broadcasts continue until goals are reached
  • Google Analytics tracks progress of broadcasts in real time, verifying traffic to site

Geofencing: A Free Add-On to eCampaigns

Geofencing is a technical word for a simple concept: it’s all about setting virtual areas and capturing the information of prospects within.

We receive information for 4 types of prospects within our geofencing data:

  • Geolocation Visitors – Prospects who stepped foot on a dealer’s lot
  • High-Intensity Web Shoppers – Prospects who visited, Autotrader, or other automotive websites
  • Likely to Buy over the next 6 months – Prospects who are shopping the web for a vehicle at a lower intensity
  • In-market Shoppers – Prospects who are identified as being in-market based on their responses to questionnaires, form submissions, etc.

“STRONG has been pivotal for me over the years driving high-quality traffic through their digital, mail, and eCampaign products.”

– Bill DiMaio
General Manager, Lexus of Edison