Automotive dealers face a number of challenges, one of which is the purchase cycle for products. Dealers are only relevant to potential customers every three to five years and they tend to forget we exist until they need a new car.
A dealership is more than just a place to buy a car. It’s a key player in the local community. Every year, dealerships spend a significant amount of time, money, and effort on community involvement – the problem is that they often forget to promote those efforts to the community they’re helping.
STRONG Social was built to capitalize on the community aspect of social media, and sharing your local connections with your followers is an important part of that.
Using custom content and consistent, cohesive social profiles, STRONG Social is able to build engagement, increase your audience, and, most importantly, drive traffic to your website. Social media allows you to easily engage with your customers in their day-to-day lives. There is no other marketing channel that provides that capability and efficiency.
By promoting local events, businesses, and attractions, STRONG Social seeks to achieve two main goals: drive traffic by creating visibility on social media accounts, and establish your dealership as an active member of the community. This helps build relationships with local businesses and create a positive buzz around yours.
STRONG Social also acts as your dealership’s public relations team with Reputation Management. We monitor reviews on Facebook and Google seven days a week, and we notify you of any negative reviews or comments to build mutually beneficial relationships between you and the community.
In addition to community content, we also create posts showcasing your current inventory, offers, service specials, and more. No matter what you’re looking to promote, STRONG Social spreads the word far and wide – fast. We work to stay on top of algorithm changes to keep your dealership ahead of the game and improve our posting strategy to maximize your social visibility.