Include your phone number in your search engine marketing (SEM) keywords. If your search engine provider does not know how to do this then call Strong. A certain percentage of ALL people who go to Google or Yahoo! to look you up are simply looking for a phone number as a method to contact you. Make your keywords and ads go directly to a phone number that is trackable and offers the customer a way to call. The quicker they get the number the quicker they are able to be on the phone with your dealership.