This message was sent by a dealership owner in an email praising his team after they achieved 100% plus of their monthly objective by Nissan in October.  I have heard this quote by the owner before but seeing it in writing made a new impression on me.

There are a thousand different ways to market a dealership, promote the message and unique selling opportunities. I love this quote as it pertains to what matters at the end of the day.  When it is all said and done, dealerships are measured on one thing by their peers and the manufacturers. Here it is…

Remember… Promises are Promises

… Excuses are Excuses

… But in the end, Only Performance is Reality