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Perception is Everything...

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Perception is Everything…

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Hybrid inventory growing too large, moving to slowly, might be a reason!

With fuel prices dropping and the present economy, the demand for Hybrid technology has seen better days in terms of turn rate. Many consumers still believe that gas vehicles are less expensive, better equipped, more luxurious and comfortable.

With all the talk on Capitol Hill in regards to the Congressional bailout, what is in store for the next group of hybrid vehicles? What will the government demand the Big 3 to create if the dollars are passed?

While the cost of vehicle ownership is lower today than years past, and vehicles are better protected and covered through their warranties – the manufacturers better take a lesson in marketing and merchandising to become effective at branding and positioning their hybrids. Sure hybrids sell well when gas is at $4.00 per gallon, what what happens when it falls to $1.89?

Oh yeah, that is what’s happening RIGHT NOW… 

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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.

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