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Over 4.5 Million Dollars of Added Value

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Over 4.5 Million Dollars of Added Value

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Sure, anyone can negotiate a 15 second added value TV spot that runs at 2:00 AM, but NO other automotive agency in the country does this for dealers.

We want to introduce you to Value Buying!

This is the Strong Automotive Merchandising version of Added Value. Like anything we do it’s the bigger, faster, more intense version of everything.

Here is how it works:

        1. We negotiate all media schedules with a minimum of 20% in added value. If your budget can buy 100 spots, we are getting 120. Period.


        2. Not only do we require it, we track it in a spreadsheet EVERY MONTH showing what ran, when it ran, and the value of what ran.


        3. The only added value we count towards Value Buying must run during premium viewing hours.


        4. When a station makes an error, we require a credit AND a make good 3 times the error value.


      5. Every invoice and post-buy report is audited for accuracy.


Our Value Buying has resulted in over $4.5 million dollars in additional media exposure for our clients.

Again, NO other agency does this for tier 3 dealers. If you want to know what separates the good from the great. It’s the details. The little extra percentage of effort that creates an incredible return.

As I like to say, “It’s rarely crowded on the extra mile!”

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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.

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