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Our Team

John Paul Strong

Owner

  • Studied at Harvard Business School for Executive Management and Leadership.
  • Carries 3 cell phones and reads more than 400 emails a day.
  • Sports enthusiast who spends his leisure time wakesurfing, hunting and fishing.
  • Spends 130 days a year in client dealerships constantly seeking new methods to generate traffic.
  • Passionate writer who has authored 2 books, more than 120 newsletters and over 1,000 blogs – all on the automotive industry.
  • Recipient of the 2018 CEO Award and named to 2013's Top 40 Under 40.
  • Believes in continuous improvement and that nothing is possible without great people in an organization.
  • Loves spending time with his wife and 4 kids
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John Paul Strong

Mike Strong

Partner
In 1977, Mike Strong opened the doors to the agency that is now Strong Automotive Merchandising with a desk, a rotary dial, and a phone book.
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Mike Strong

Josh Bradish

Vice President
Josh Bradish is a founding member of XtreamService and brings to the table more than 20 years of retail experience with Hendrick Automotive Group.
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Josh Bradish

Bill Marefka

Chief Marketing Officer
With over 30 years of experience working with automobile dealers, Bill Marefka has seen the STRONG business move from newspapers to fiber optics.
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Bill Marefka

Sheila Grandy

Vice President of Advertising Services
Last year alone, Sheila Grandy negotiated more than 185,000 bonus spots for STRONG clients – a feat made possible by her 20 years of advertising experience.
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Sheila Grandy

Robin Smith

Chief Operating Officer
Robin Smith brings 20 years of advertising experience to STRONG – 11 of which were spent in marketing with the largest publishing company in the U.S.
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Robin Smith

Liz Elder

Media
Director
With 30 years in the business, Liz Elder leads STRONG’s media buying and planning division, negotiating the most value for clients’ budgets.
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Liz Elder

Gene Gill

Creative
Director
Gene Gill has spent over 20 years as a creative in the automotive advertising industry serving both Tier 2 and Tier 3 clients.
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Gene Gill

Joey Tichenor

Digital Merchandising Director
Joey Tichenor leverages his 8 years of digital expertise for STRONG’s clients, having been entrusted with over $50 million in digital ad spending.
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Joey Tichenor

Join Our Team

If high-energy, fast-paced and creatively-driven are words that describe you, you’ll fit right in with the team at Strong Automotive Merchandising. As a full-service creative agency, STRONG offers limitless career potential.

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