With the release of the J.D. Power 2016 New Autoshopper Study, the numbers for online usage and shopping habits give a very clear picture of trends.

Shoppers are always in the funnel, and your dealership website is where this pressure-packed game is played. Of the more than 17,000 purchasers and lessees surveyed:

• Over 90% landed on at least one automaker’s site
• 84% visited a dealer site
• 79% went to a third-party site during their shopping process

The average internet shopper visited 10 automotive websites: 4 manufacturer sites, 3 third-party sites and 3 dealerships sites.

It is very clear you have competition for every click. With transparency as the new standard for information delivered on-site, make sure your team is clear to the realization someone is always in the funnel.

We design creative saying “shop online 24/7/365”…and they are.