One way that a couple of dealerships are finding to cultivate a more engaged following on FACEBOOK is by giving away gifts and services. Everything from “FREE OIL CHANGES” to “FREE TV’s” are being given to followers who participate in contest or games on FACEBOOK.
For all the hundreds of followers/fans that any given store may have, very few become actively engaged in the workings of a dealership unless something is being given away. Be sure as you have a plan for updating New Product Launches, Vehicle Awards, Press Releases and other newsworthy items that you are relevant to your dealership. Be sure to add a little human touch and offer people prizes for being “the first one to call” or the “first to email” an answer to a question or game.
Use your local media contacts for FREE tickets to concerts, games, events, etc. as a promotional tool as well. Let their freebies benefit the store while creating impressions via the social network.