This week, I’ve been thinking about how driving traffic to a dealership has become easier than ever before. Thanks to the latest technological advancements and partnerships with companies like Google, Facebook, streaming services, traditional media, and direct mail, it’s now possible to attract customers from all over the country. However, the real challenge lies in staying consistent with your marketing plan.

As a dealership, it’s crucial to understand your market, your strengths as an organization, and what you sell best. This knowledge will help you define your strategy and create a plan that’s tailored to your dealership’s unique needs. It’s important to resist the temptation to make knee-jerk reactions based on external factors like inventory shortages, increased demand for used cars, or trouble with banks. Instead, focus on what your dealership is designed to do best.

Traffic is not hard to drive, but being consistent is another issue entirely. While being nimble can be an advantage, the upheaval created by Covid has taught us that sometimes, the marketing ecosystem may have become too nimble. A good strategy and plan take time to work, and constant changes can be counterproductive. Vigilance, clear goals, and a well-defined strategy are essential in today’s climate, where driving traffic has become easier than ever before. Despite all of these factors, the hardest part of executing a successful marketing plan is sticking to the plan itself.

There are many ways to drive traffic to your dealership, and it’s now more cost-effective and efficient than ever before. However, building momentum takes time and consistency. Some stores see results in days, while others may take weeks or even months. The key is to remain consistent, stay the course, and stick to what you know will make your dealership successful.