Published on: CBT Automotive Network
The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority–or all–of their advertising online. As tempting as it would be to put things all on one platform, there’s a reason the expression “don’t put all your eggs in one basket” has endured for so long. Like any investment, when it comes to advertising, dealerships should seek to diversify. This means continuing to incorporate traditional marketing strategies such as print, television, billboards, and radio…
