With the world adjusting to the changes brought about by COVID-19, many people are experiencing uncertainty right now. For our clients, partners, and employees, we want to help ease some of that uncertainty. The following information outlines our plan to keep operations flowing during the outbreak.
Working With Social Distancing
Keeping our employees healthy and safe is a top priority. That’s why we have provided masks and sanitation supplies to everyone in our office. Seating has been rearranged for social distancing, and our sick policy has been adjusted to encourage employees who feel ill to work remotely until being tested for COVID-19.
Adjusting Advertising Messages
When the social climate changes, advertising must sometimes change with it. We are working with clients to adjust and recreate any messaging that has been affected.
STRONG can aid dealers in creating letters to clients, employees, and partners addressing the dealership’s COVID-19 response. Additionally, we’re here to help create marketing that is appropriate for the current environment. Highlighting services like over-the-phone transactions and vehicle delivery is one way to remain sensitive to the social climate while positioning a client’s dealership as a problem-solver to customers.
Your Automotive Source for COVID-19 News
To help dealers stay informed in a fast-changing environment, we are dedicating our company blog to covering the latest on how the coronavirus is affecting automotive. Each week, you’ll receive a roundup of news along with strategies for continuing to drive sales during this time.
If you aren’t signed up for the blog, you can use the box at the end of this post to join.
At STRONG, we have industry vets who have been with the company the entirety of its 43-year history. Our company has seen everything from oil embargos to global recessions affect the industry. Keeping an adaptable, creative, and proactive approach is what has allowed STRONG to support dealers through the unexpected. We will be sharing wisdom from these longtime employees in the weeks to come.
These are confusing times we’re in. More than ever, STRONG is here to continue supporting clients as we navigate this crisis together. If you have any questions about your advertising strategy, please don’t hesitate to contact our team or John Paul directly.
– The Strong Automotive Merchandising team
