Mike Strong has worked in automotive advertising for more than 30 years. Mike is a director for evaluating and fine-tuning agency processes and product. He provides instrumental creative direction for procedures to ensure design connectivity throughout Strong production and clients. He has developed several marketing and branding programs including the Step Selling Program for Chevrolet nationwide. He coined the term Smart Cars as a syndicated program for Certified Used Vehicles in 185 markets, and created the long-running campaign “Don’t You Buy No Ugly Truck!”, a syndicated program for truck sales in more than 200 markets. He also created Signature Vehicles, a unique vehicle branding program.