Media Markets and Local Station Inventories are starting to shrink as we come to the end of the first quarter. For auto dealers in all types of markets this means you need to plan now like never before and place your dollars for the rest of the year. With the SAAR showing it’s strongest increase in months in February, dealers and automakers are going to be buying up media in gobs over the next few months.
Get it placed in the next 30 days for the remainder of 2012 and save yourself the disappointment of wanting to spend money and not being able to.
JPS
Posted
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
