Part two for a larger market share for walk-in traffic is how you handle these people over the Internet.
The reason that the number has decreased from five to two in five years; people are getting everything they need online.
They’re able to research, they’re able to get information, get pricing, evaluate their trade.
They don’t need you as much anymore.
So being sharp with these customers, how you handle them, how your lead follow up process is from start to finish, results, did you either have more traffic or less traffic.
Because you will have more people visit your website first before they come see you.
This is a series on how to make the most of the walk-in traffic at your dealership.