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March: In Like A Lion, Out Like A.......Lion?

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March: In Like A Lion, Out Like A…….Lion?

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March is going to end up being a great month compared to February.

Forecasts for the top eight manufacturers for March 2013:

Unit Sales

Manufacturer

March 2013 Forecast

% Change vs. February

2013

% Change vs. March 2012

Chrysler

170,091

22.4%

4.1%

Ford

232,494

19.0%

4.3%

GM

261,141

16.4%

13.0%

Honda

139,870

29.5%

10.1%

Hyundai/Kia

113,973

21.5%

-10.4%

Nissan

136,604

37.1%

0.2%

Toyota

206,708

24.2%

1.7%

Volkswagen

53,027

25.3%

10.1%

Industry

1,466,956

23.1%

4.5%

Market Share

Manufacturer

March 2013 Forecast

February 2013

March 2012

Chrysler

11.6%

11.7%

11.6%

Ford

15.8%

16.4%

15.9%

GM

17.8%

18.8%

16.5%

Honda

9.5%

9.1%

9.0%

Hyundai/Kia

7.8%

7.9%

9.1%

Nissan

9.3%

8.4%

9.7%

Toyota

14.1%

14.0 %

14.5%

Volkswagen

3.6%

3.6%

3.4%

Incentive Spending

Manufacturer

March 2013

Incentives

% Change vs. February

2013

% Change vs. March

2012

Total Spending

Chrysler

$3,264

0.8%

-0.2%

$555,100,503

Ford

$2,843

-1.8%

0.1%

$661,025,806

GM

$3,453

2.3%

5.7%

$901,689,922

Honda

$1,531

9.3%

-31.0%

$214,187,015

Hyundai/Kia

$1,369

-6.2%

10.6%

$156, 001, 622

Nissan

$2,765

3.6%

-9.4%

$377,698,832

Toyota

$1,515

-4.6%

-13.2%

$313,083,236

Volkswagen

$2,341

-1.2%

-5.2%

$124,162,555

Industry

$2,523

0.0%

-1.7%

$3,701,126,407

 Data source here.

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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.

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