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Next Day Traffic


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I mentioned football schedules on Friday and the impact they can have on traffic.

This is a reminder to look at October, November and December and plan ahead.

•October has 5 Saturdays with Halloween falling on Monday the 31st.

•There are five full sale days after Thanksgiving.

•December 24th and 25th are a Saturday and Sunday.

The decision is how to treat Monday, December 26th – many businesses will be giving their people the day off – so you need to see if you take advantage of that fact.

One important item to check:

•Make sure your broadcast schedules cover that weekend leading into the last week of the year.

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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.

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