BILLBOARDS are used for 2 things… Location and Awareness
This is a perfect example of a dealership who is using a billboard to promote used car merchandising on an adjacent board across from their lot.
With local municipalities and city ordinances being tougher in regards to on the lot signage and point of sale materials, billboards at or near your property can provide an excellent form of signage and create additional awareness.
The biggest problem this billboard has created? We cannot keep enough $4990 cars in stock to meet the demand.