One dealership cited that increased conversation ratios had come in the month of October due to increasing their efforts on their website through the use of “Live Chat”.

There are numerous providers of this service (and quite possibly your website provider can facilitate this for you) but when you do the math on the thousands of customers who hit your site per month, live chat can turn a unique visitor into a “intrigued prospect” in a matter of seconds.

As they say, ‘you only get one chance to make a first impression.’

If you puke all over yourself and fail to respond in a timely manner, you may lose an intender to another dealer who is utilizing live chat to their website visitors.