This afternoon’s “Words of Wisdom” can be summed up with one word…

GOALS

Any business that does not set goals is ultimately setting itself up for failure. Whether you run a car dealership, ad agency, fast food chain or a hardware store, without goals you won’t have a  clear direction you are heading in and no way to gauge your ultimate success.

I believe that you need goals as a company.

I believe you need goals for each and every employee.

And most importantly I believe you need goals for yourself.

Nobody is perfect and everybody makes mistakes but the perfect employee is the one who walks in and wants to be better every day.