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John Paul's Friday Words of Wisdom

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John Paul’s Friday Words of Wisdom

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This afternoon’s “Words of Wisdom” can be summed up with one word…


Any business that does not set goals is ultimately setting itself up for failure. Whether you run a car dealership, ad agency, fast food chain or a hardware store, without goals you won’t have a  clear direction you are heading in and no way to gauge your ultimate success.

I believe that you need goals as a company.

I believe you need goals for each and every employee.

And most importantly I believe you need goals for yourself.

Nobody is perfect and everybody makes mistakes but the perfect employee is the one who walks in and wants to be better every day.

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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.

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