You can tell it was not a normal weekend at Hudson Toyota and Hudson Nissan. When the idea for a two-store Used Car War was discussed in a July 2nd ad meeting, John Paul Strong had visions of King Kong climbing the Empire State building and “unbelievable” merchandising like $99 Down & $99 a Month.
Although the finished product of a 30-second TV spot did have a Giant Gorilla climbing building and a T-Rex blowing fire out of his nose, the one thing it did do was CREATE TRAFFIC.
“Traffic” is the name of the game and motivating a sales staff that has been in a free falling industry for the last 11 months is what you have to do. Not only survive, but to kick a little ass.
For inflatable animals or earth shattering traffic drivers you know who to call.