BOSTON — Auto search engine iSeeCars.com recently revealed the most sought-after used-vehicle brands and models on the site
The nameplate that generated the most consumer searches on iSeeCars.com was Honda, followed by Toyota. Officials pointed out that the two automakers held the same positions a year ago, too.
The first domestic brand mentioned was Chevrolet, which came in fifth on the search frequency list. Last year, Ford drew the most interest among brands from the Big 3 on iSeeCars.com. This time, Ford came in ninth.
The rest of the top 10 list among brands included BMW, Nissan, Lexus, Acura, Mercedes and Volkswagen.
Interestingly enough, the top two used models search for by iSeeCars.comusers are both made by Honda, the Civic and Accord. The next two drawing the most searches were the Toyota Camry and Corolla.
Coming in fourth was Ford Mustang followed by Honda’s third vehicle on the list, the Civic CRX. Rounding out the rundown of specifically searched units were the Ford F-150, Jeep Wrangler and Chevrolet Impala and Tahoe.
A pair of Texas cities were the locations where site users looked for vehicles most often. Leading the way was Houston and coming in third was Dallas. Atlanta was on this list of top five cities along with Chicago and Boston.
The filter “moving sale” triggered the largest amount of searches on iSeeCars.com. Executives highlighted that this filter often connected consumers looking for a superb deal with sellers having to unload a vehicle because of the need to relocate.
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http://www.autoremarketing.com/ar/news/print_story.html?id=9392
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
