Service Advertising – Automotive Intelligence

“$40 OFF ANY 4 TIRES,” from the largest independent tire dealer in Texas. I recently saw TV ads, heard it on the radio and saw it on billboards. “$40 OFF ANY 4 TIRES” will create traffic. How do I know? I called and spoke to the owner of this giant tire chain. After telling him who I was and mentioning how much I liked his ads (ego booster), I asked him ‘straight up’ how well this promotion works. He said, “it’s no secret – my competitors, even local dealers know it and hate it – it works like a charm.”