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How is Your Car Brand Perceived?

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How is Your Car Brand Perceived?

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The chart below shows the overall scores for the top and bottom 10 brands, according to the 2013 Car Brand Perception Survey conducted by the Consumer Reports National Research Center. Overall scores are an aggregate, reflecting a brand’s total perception level across seven areas. They are rounded to the nearest whole number and weighted for the reported importance of the factor. The top five brands in each area are listed below. The categories are listed in rank order of importance to consumers. (read full story)

Overall brand perception
Best Worst
Brand Score Brand Score
Toyota 133 Scion 6
Ford 118 Mitsubishi 6
Honda 114 Ram 7
Chevrolet 94 Fiat 8
Mercedes-Benz 77 Mini 10
Volvo 77 Land Rover 11
Cadillac 66 Jaguar 15
BMW 66 Mazda 16
Dodge 57 Jeep 16
Tesla 55 Porsche 21

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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.

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