I took a picture of an inexpensive car topper at a Chrysler Jeep Dodge Ram dealership that was on every car in their showroom. It definitely enforced the effect of “why you should do business with us!”

Now this is a very simple thing, but it can set apart this dealer and their process from all the others.  Remember customers still feel uneasy when they enter a dealer’s showroom to buy a car. It’s important to make them feel at ease with added values of why to do business at that store.

I have always said, “Use the message of your advertising to get them to your store and then once the customer is there tell them how great you are.”