While being fed up with newspaper rates in a large Texas market, a General Manager (who will remain nameless) decided to go on craigslist and place ads for salespeople. 24 Hours after the first placement he had hired 1 very qualified person and had another interview set for the following day.
Looking for internet people?
You will never find them in the newspaper.
Look online and you will find…
The craigslist Ad cost $32.00 the newspaper wanted $2300 for a one day black and white ad. Where do you think the value is?